GLOBAL 12 ULTRA
The Fastest Marathon Race Around the World
12 Marathons
12 Time Zones
12 Days
Around the Planet
A world-first race pushing human endurance around the planet; combining supersonic travel, extreme environments, and a global mission to confront human trafficking.
Built for global media, cultural impact, and world-record performance.
Private Founding Team Brief
The Global 12 Ultra Race
GLOBAL 12 ULTRA is the first endurance race designed to circumnavigate the planet through time zones. Spanning 12 marathons across 12 time zones in just 12 days, completed in rapid succession using breakthrough travel.
After completing the Great World Race, the finish line revealed a larger opportunity: to create a global endurance challenge capable of mobilizing athletes, leaders, and everyday people to confront human trafficking through awareness, funding, and demand reduction. This is an elite endurance competition, global media story, and philanthropic engine designed to generate worldwide attention and measurable impact.
The Highest-Paid Running Event in History
Total Prize Purse: $2.2 Million
36 elite athletes competing in 12 teams of three runners will race across the planet, with the fastest combined team time winning the historic title.
$1.1 Million — Fastest Men's Team
$1.1 Million — Fastest Women's Team
Multiple Guinness World Records are expected to be set during the event.
$100K cost per person. Also raising money for same cause.
The $12M Freedom Founders Coalition
Be a part of something historic. 12 donors × $1M
Raise $12 million through a coalition of visionary donors to fund scalable solutions that dismantle human trafficking at its roots.
Each year the event generates new contributions through: sponsors, donors, participant fundraising, media exposure, corporate partnerships. Yearly new capital: $3M – $10M estimates.
Capital will support the 4 pillar initiatives:
Trace & Disrupt
Tracking and exposing trafficking networks.
Break the Profit
Making exploitation financially impossible.
Restore Lives
Long-term recovery and reintegration.
End the Demand
Changing behavior and accountability.
The goal is simple: Build a world where trafficking cannot operate or profit.
GLOBAL 12 ULTRA Ecosystem
The race is the spark that activates a much larger system: elite endurance competition, global media storytelling, brand partnerships, adventure travel, a worldwide fitness movement, and a $12M coalition funding solutions to human trafficking.
At Our Core
GLOBAL 12 ULTRA connects four powerful forces:
Extreme endurance
Global media storytelling
Philanthropic capital
Real solutions to human trafficking
The race activates a global ecosystem of athletes, sponsors, donors, media partners, and organizations working toward a world where trafficking cannot thrive.
Why This Works
GLOBAL 12 ULTRA sits at the intersection of several powerful global trends:
• explosive growth in endurance sports
• premium adventure travel experiences
• cinematic storytelling and digital media
• mission-driven philanthropy
• brand storytelling through purpose
The concept is simple and compelling:
12 Marathons.
12 Time Zones.
One Global Mission.
Fastest Around the World.
Designed to be visually spectacular, emotionally powerful, and globally shareable.
Supporting Mission
This race isn’t just for elite athletes. It mobilizes the public.
Alongside the race, we are launching the world’s largest Mind, Body, Life Transformation Prize, inviting people everywhere to train, grow, and run for a purpose while supporting the fight against human trafficking.
A $250 entry includes coaching resources, fitness assessments through partner clubs, and gear perks. The challenge awards $1.1M each for men and women champions and aims to inspire 100,000 new runners, 10,000 marathoners, and 1,000 ultra athletes, building local running communities and a global movement for impact.
The Mission Engine
GLOBAL 12 ULTRA generates impact through four pathways:
Awareness
Global media attention on the reality of human trafficking.
Funding
Direct financial support for organizations and solutions.
Coalition Building
Uniting leaders across technology, policy, business, and philanthropy.
Demand Reduction
Supporting education and initiatives that address behavior formation and accountability.
Speed Meets Adventure
Participants and partners will experience:
• 12 extraordinary global destinations
• elite endurance competition
• breakthrough travel technology
• cultural immersion and adventure experiences
• world-class storytelling and media production
Partners such as Boom Supersonic and The Expeditionist make possible a travel experience never before attempted in endurance sport.
Preliminary Global Route
The preliminary GLOBAL 12 ULTRA route includes extraordinary destinations across the Pacific, Asia, Africa, and North America:
Kona • Samoa • New Zealand • Vanuatu • Australia
Papua New Guinea • Bali • Vietnam • Japan
Nepal • Bhutan • Maldives • Seychelles
Kenya • Rwanda • Ghana • Morocco • Alaska
This route will be refined to optimize race stages, recovery environments, cultural immersion, and travel efficiency across the 12-time-zone journey.
Endurance Experience Overview
GLOBAL 12 ULTRA combines Boom Supersonic travel with The Expeditionist world-class adventure experiences to create the ultimate endurance journey.
Athletes and supporters move rapidly across continents, running through 12 time zones while exploring extraordinary landscapes and cultures with seamless logistics and elite recovery.
Estimated program cost: $3M all-inclusive, with participant experiences beginning around $100,000 per seat.
The experience includes all flights, luxury accommodations, meals, cultural immersion, and curated adventure activities across the journey.
The result is a once-in-a-lifetime fusion of speed, exploration, and human endurance.
Media Scale & Broadcast Strategy
GLOBAL 12 ULTRA was intentionally designed as a global media property.
Events at the scale of major brand partnerships typically generate hundreds of millions of global impressions through a combination of cinematic storytelling, live race coverage, and high-volume digital distribution.
The structure of GLOBAL 12 ULTRA; 12 marathons across 12 time zones combined with breakthrough travel, extreme environments, and a global humanitarian mission creates a narrative uniquely suited for documentary storytelling, global sports media coverage, and social media distribution.
This layered media approach allows partners to participate in a historic endurance story capable of reaching a worldwide audience while driving measurable mission impact.
Global Media Opportunity
GLOBAL 12 ULTRA is designed to become a global media property.
Content opportunities include:
• cinematic documentary or episodic series
• live race moments and daily highlights
• social media storytelling
• athlete journeys and human impact stories
• global sports and travel media coverage
The event is capable of generating hundreds of millions of global impressions.
The Funding Model
GLOBAL 12 ULTRA combines multiple revenue and impact streams:
• title sponsorship and brand partnerships
• philanthropic coalition funding
• participant travel and adventure experiences
• media and documentary rights
• event licensing and future expansion
A key initiative under development is a $12 million donor coalition, inviting leaders capable of contributing $1M each toward solutions addressing the root conditions of trafficking.
Founding Brand Partners
GLOBAL 12 ULTRA is designed to collaborate with category-defining partners across sport, travel, and performance.
Potential partners include:
• Red Bull — title media partner
• Nike — global performance partner
• Planet Fitness / Lifetime — fitness movement partners
• The North Face — endurance equipment partner
• Factor Meals — performance nutrition partner
Together these partners help build a global endurance movement with meaningful impact.
October 3-7 | Starting at $500The Rollout Plan
Phase 1 — Build Founding Team
Strategic advisors and core partners.
Phase 2 — Validate Partners
Travel, media, philanthropic, and corporate alignment.
Phase 3 — Pilot Media Production
Begin cinematic content and documentary development.
Phase 4 — Sponsorship + Donor Alignment
Secure founding brand and coalition partners.
Phase 5 — Global Event Launch
Founding Team
(Early Stage)
We are assembling a founding group of collaborators and advisors to help bring this vision fully to life.
Anti-trafficking coalition
Global running challenge
Transformation program
Initial Founding Contributors (Partial List)
Glenn Hattem (Visionary Founder)
Conor Delaney (Strategic Partnerships)
Kyle Lemburg
Athlete & Endurance Community Relationships
Jeff Taylor
Strategic Advisory Board
Brent Silkey (30 For Freedom Non-profit)
Andrew Trevoy
Operations & Logistics
Keith Righthouse
Alex Del Valle (Communications)
Brand & Communications Strategy
Tom Bartel
Pietro Simonetti (Strategic Partnerships)
Media & Documentary Production
Lisa Marini (Liaison)
Fitness/Running/Anti-Aging/Men’s Formation Movement
Andrew Rothschild (Fitness Movement Director)
Christian B. Johnson (Athletic Director)
Max L. Eckstein
Steven Sashen
Chris Warner
Pastor Paul Hurkman (Venture Non-profit)
Maury Abreau
Jack Gindi
Coach Jonathan Jacobs (Online Fitness)
Paul Hurckman (Venture Non-profit)
Sponsorship & Partnerships Development
Pastor Antonio Mathews (MC)
Philanthropic Coalition Development
Coach Tom Terwilleger (Achievement Mindset)
Join Our Team
Big Ideas, Real Impact.
Why Are You Seeing This?
You are someone whose experience, network, or perspective may help shape this vision. At this stage we are seeking thoughtful input, strategic guidance, and introductions that can help fully bake the idea and assemble the right founding team.
Current Foundations
This vision builds on decades of work in leadership development, endurance performance, and mission-driven initiatives, including completing the Great World Race (7 marathons on 7 continents in 7 days). GLOBAL 12 ULTRA expands that idea into something much larger; a global endurance event capable of mobilizing people, capital, and media attention toward meaningful change.
Next Step
If this vision resonates with you, I would value a conversation.
We are currently exploring:
• strategic advisors
• founding collaborators
• key introductions
• potential partners
Thank you for taking the time to explore this vision.
Coach Glenn Hattem
303-918-9438